Rory McIlroy's pre-Masters build up has been carefully choreographed and apart from the BBC Sport Online scooping BBC NI by breaking the McIlroy interview embargo for the second year running, there's been some fascinating stuff to read and watch.
From Jaime Diaz's Golf Digest piece to The New York Times Magazine feature and the fitness videos by Bose and Nike to today's report on his fitness regime for a cover story in the latest issue of Men's Health magazine, there's no shortage of information.
Add to that today's 15-minute BBC NI interview conducted by Ulsterman Steve Watson and there's not a lot more McIlroy can say before the action begins next Thursday.
The BBC NI interview touches on his lifelong dream of winning all four majors complete with clips of a seven or eight year old Rory saying as much. He repeats the story of how the 2011 Masters meltdown was the biggest day of his career and goes on to explain how he would feel if the unthinkable happened and he ended his career without a green jacket.
"If I was to look back as a 60-year-old at my career and had not won a green jacket I would be very disappointed," he told BBC NI. "It is the only one left and it is a course I feel I can do well at. I feel I could win multiple times, but getting that first one is the most important thing. Winning all four majors means you are a complete player. I can achieve something special."
What jumped out at this writer was a clip of McIlroy teeing off at the first at Augusta National in what looks like a 2014 practice round with the current Brooks Koepka looking on.
Fast forward 12 months and Koepka is the world No 19 and a Masters rookie with the kind of game that could give McIlroy food for thought at some stage next week.
The 15-minute Rory Mcilroy film will also be broadcast on Wednesday 08 April on BBC Two Northern Ireland at 11.20pm.