Modest! Golf Management is the 2016 Official Golf Management Partner for the Northern Ireland Open at Galgorm Castle Golf Club this July.
The agency, which is a division of One Direction's agency Modest Management, is led by Director Niall Horan and as a result, closely connected to world No 3 Rory McIlroy.
Director of Modest! Golf Management Mark McDonnell commented: "Modest Golf are delighted to be working with the Challenge Tour and Galgorm on this event. We are excited to come to Northern Ireland; a country that continues to produce some of the best players in the world."
Modest! Golf Management Director Niall Horan added: “The next generation of golfers is a huge focus for us as a business. You only need to look at the history of the Challenge Tour to see the calibre of player it produces. We are hugely excited to be Official Partners to the NI Open and welcome some amazing golf talent from across the world to participate."
In addition, Modest! Golf Management has appointed Ian Watts as head of their golf development division.
McDonnell said: "Ian boasts over 20 years experience in the golf industry dealing with some of the world's best players on a daily basis. We are delighted he has decided to join the team."
The Northern Ireland Open takes place at Galgorm Castle from July 28-31. The tournament remains free to enter and tickets can be secured by registering online at www.niopen.golf